Small and mid-market businesses face the same threat landscape as enterprises — BEC fraud, ransomware, and supply-chain compromise — with a fraction of the security team and budget, making managed Zero Trust services and simplified deployment the dominant buying motion for the SMB segment. Channel partners and MSSPs serving SMBs are the primary distribution vehicle for Zero Trust in this segment, and they require purpose-built sales tools, competitive pricing frameworks, and simplified compliance mapping to drive adoption of identity, MFA, and network access controls across their customer base.
Related: SASE · RFP · MFA · Zero Trust ZTNA · Governance